Observation log
Platform, exact query or prompt, date, location, account state, and result or source.
Fixed-scope evidence-path diagnostic
Start with one evidence path, not a website overhaul.
The Spec Audit tests where a real buyer loses the correct entity, supporting evidence, or next action—and gives your team a prioritized plan for what to fix first.
Request a Spec Audit- Founding price
- $1,500, paid upfront
- Target timing
- Seven business days
- Boundary
- One family, category, or qualification path
Choose the bounded unit that matches your organization.
| Organization | Audit unit | External buyer | Qualified action |
|---|---|---|---|
| Manufacturer | One product family | Architect, engineer, or specifier | Technical inquiry, submittal, sample, or rep |
| Distributor | One product category or catalog path | Contractor, designer, buyer, or account customer | Branch, quote, account, availability, or request |
| Engineering consultancy | One qualification path | Owner, prime, partner, or procurement stakeholder | Capability, teaming, pre-RFQ, or proposal handoff |
- One U.S. and English context
- One buyer role
- 15 to 25 agreed questions
- Three competing entities or information sources
- Dated search and selected AI-answer observations
- Identity, verification, resource-access, and qualified-action review
- One accountable client reviewer
Every audit covers all three evidence layers.
| Stage and layer | Buyer question it answers | What we fix |
|---|---|---|
| AI Visibility | Can the right buyer discover the product, category, firm, expertise, or evidence? | Buyer questions, entity clarity, search and AI observations, source visibility, and competitor substitutions. |
| AI Readability | Can people and machines identify the source, scope, limitations, dates, and current facts? | Identity reconciliation, source lineage, document access, structured facts, dates, ownership, and review state. |
| AI Transactability | Can the buyer complete the correct next action? | Downloads, technical inquiries, branch and quote paths, capability requests, teaming inquiries, and proposal handoffs. |
The output is a qualitative pass or gap, never a universal 0-to-100 score. Evidence Governance sits beneath every layer.
What your team receives.
Evidence inventory
Every item labeled Observed, Verified, Inferred, Recommended, Missing, Conflicting, Expired, Not Evaluated.
Three-layer review
A qualitative pass or gap across Visibility, Readability, and Transactability.
Source comparison
Three competing entities or information sources tested against the same questions.
90-day roadmap
Changes ranked by buyer impact, evidence confidence, implementation effort, and risk.
Live readout
A 60-minute decision session with commercial, implementation, and review stakeholders.
Seven controlled steps.
- 01
Qualify
Confirm the organization type, audit unit, buyer, reviewer, trigger, and boundaries.
- 02
Scope
Agree on questions, comparison sources, evidence boundaries, actions, and platforms.
- 03
Inventory
Collect public and authorized evidence; flag missing, conflicting, stale, or restricted material.
- 04
Observe
Run reproducible search, AI, page, document, and action checks.
- 05
Reconcile
Compare identities, entities, claims, sources, versions, limitations, and destinations.
- 06
Review
Route high-risk facts and unresolved questions to the named client reviewer.
- 07
Prioritize
Deliver the 90-day roadmap and explain the next decision in a 60-minute readout.
The limits are part of the scope.
- Implementation or a full website, PIM, CRM, or proposal-system rebuild
- New testing, BIM creation, formal specification writing, or proposal production
- Engineering, legal, code, certification, procurement, eligibility, or compliance determinations
- Guaranteed rankings, citations, specifications, quotes, shortlists, contracts, leads, pipeline, or revenue
This work cannot guarantee search rankings, AI citations, specifications, quotes, shortlists, contracts, leads, pipeline, or revenue.
Questions before you request an audit.
Why only one evidence path?
A bounded path makes observations reproducible and produces a useful priority order instead of a shallow whole-site checklist.
Does the same scope fit all three segments?
The method and deliverables are shared. The identity, proof, buyer, reviewer, and qualified action change for a product family, category, or qualification path.
Who needs to participate?
One commercial owner, one implementation owner where possible, and one qualified reviewer who can confirm the source, scope, and limits of consequential facts.
What pauses the seven-business-day target?
The target assumes no more than two business days for each client review round. A longer review pauses the delivery clock.
Can our current team implement the roadmap?
Yes. The roadmap is designed for internal teams or existing partners. A separate Evidence Path Sprint is optional and scoped only after the audit.
Put one evidence path under review.
Choose your organization type, name the bounded path, and tell us what a buyer should be able to find, verify, or do.
This work cannot guarantee search rankings, AI citations, specifications, quotes, shortlists, contracts, leads, pipeline, or revenue.