Ungated self-assessment
The Building-Product Evidence Checklist
Use this to assess one product family before an architect or engineer does. It covers the same evidence categories FlatAEC uses in a Spec Audit.
Score one family: Yes, Partial, or No.
- 01
Product identity and variants
Is family, model, and variant naming unambiguous across every page and document?
YesPartialNo - 02
Applications and exclusions
Does the page state where the product should and should not be used?
YesPartialNo - 03
Visible performance facts
Are performance values stated on the page, not buried only in a PDF?
YesPartialNo - 04
Current test and certification references
Are standards, listings, and certifications current and traceable to an issuer?
YesPartialNo - 05
Sustainability evidence
Are EPDs, HPDs, and material claims current, sourced, and consistent?
YesPartialNo - 06
Installation and compatibility
Can a researcher find installation guidance and assembly-compatibility limits?
YesPartialNo - 07
Specification, BIM, CAD, and detail resources
Can a specifier reach the correct current file without hunting?
YesPartialNo - 08
Case and application evidence
Are relevant use cases available, specific, and dated?
YesPartialNo - 09
Representative and technical-support path
Is the right contact obvious for a technical question or sample?
YesPartialNo - 10
Internal links and canonicalization
Do related pages and documents connect without duplicate or conflicting versions?
YesPartialNo - 11
Structured data matching visible content
Does structured data match what the page visibly states, with nothing overstated?
YesPartialNo - 12
Document dates and versioning
Does every technical document show an effective date or version, with the current one obvious?
YesPartialNo - 13
Qualified analytics events
Can you distinguish casual traffic from a specification download or technical inquiry?
YesPartialNo
How to use the result.
Review one product family with your marketing and technical owners. Any item marked Partial or No is a candidate finding. Before changing the page, identify the exact source, scope, owner, and review status behind the affected evidence.
Want a governed, prioritized version?
The Spec Audit tests these categories against real search and AI-answer behavior for one product family.
This work cannot guarantee search rankings, AI citations, specifications, quotes, shortlists, contracts, leads, pipeline, or revenue.